Here's a slightly dodgy video clip of the ad in question;. Our best TV advertising in the '80s and '90s often portrayed an aspirational, confident Ireland that would not arrive in reality until the era of the Celtic Tiger. The ad men behind the Kerrygold brand were particularly adept at mixing the traditional with the modern, with strong, silent farmers and flame-haired colleens offering windswept Celtic allure and Hollandaise sauce to continental visitors.
Their muddy riding boots were hardly hitting the floor in the hall before they were ready to throw caution to the wind with a big knob of butter. Last Tango in Borris. TV ads tended to have a much bigger impact when most homes only had a handfull of TV stations. And you can probably date most Irish people by asking them to remember their favourite. Younger folk will remember a young Michael Fassbender, swimming the Atlantic to New York, to say sorry to a friend.
People screen out a lot of commercials because they open with something dull. When you advertise fire-extinguishers, open with the fire. Today's TV ads tend to move at a quicker pace as they jostle to grab our attention in a very crowded and diverse marketplace you are as likely to see them on your PC or iPad as on TV.
Only time will tell if today's ads can hope to have the kind of lasting impact that the classic ones of the 80s and '90s had for that generation. In , a poll in Marketing Magazine voted it the greatest Irish advertisement of the 20 th century. I love the sound design on this one - spectacular when you consider the period - the tick tock of the clock and the call of curlews First aired in - a shining example of a perfect marriage of a tune and a TV ad.
You just cannot hear the opening bars of the lovely Marino Waltz without picturing a roaring fire, a deep leather sofa and toes warming up by the flames. Classy, from the weirdo buffon who screwed our fair nation. What you wouldn't give for the chance to slam a feckin frying pan into that gob. Colin can sell his horses over the internet but cannot buy them the same way. He recently bought two Irish cobs over the internet. One arrived with a scar on its leg. His problem is finding a broker in Ireland, someone who understands how rigorous a dealer needs to be to sell in France, someone who could keep an eye out at smaller horse fairs and choose horses.
As it stands, Colin has to make the trips himself. To sell in France, the horse must be in perfect condition, microchipped and with its papers in order. Ideally, Colin would like to buy 10 horses a month here. European buyers account for just 7 per cent of that market. Some years ago horse prices became too high and margins too tight.
Since the economic crisis, prices have come back down and Colin has been able to start buying again. But money is tight everywhere. Please update your payment details to keep enjoying your Irish Times subscription. Who's taking the horse to France? Monsieur Colin is Tue, Sep 27, , Most Viewed. Watch More Videos. Coronavirus Explore our guides to help you through the pandemic. Latest News.
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