Kabbage , a small business lender, is a great example of promotion using BBB accreditation. The primary benefit of being accredited is that it increases trust with consumers.
By going through the accreditation process and placing the seal on your website or storefront, customers and potential customers can immediately see that the business is committed to maintaining high-quality, ethical standards. This increases both sales and customer loyalty. First, the BBB contacts the company and asks them to verify that the consumer is actually a customer of the business.
They then give the business 14 days to respond to the complaint. If the business does not respond, the BBB sends a follow-up and gives them an additional 14 days. Most businesses respond promptly and resolve their complaints. The BBB also publishes details of complaints, minus personal information, so consumers can read for themselves the experiences of other customers and see how the business responded. BBB accreditation is a mark of trustworthiness and integrity sought after by businesses across all industries; it is based on 16 criteria defined by the BBB.
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What value does it really bring? Among other things, it adds credibility to your brand. It builds trust with the public. It also helps your business attract new customers. You have probably seen the familiar blue and white BBB logo or seal. Businesses display this seal for one reason: the public tends to place trust in a BBB accredited business.
The seal is one way that consumers sort out credible, responsible businesses from irresponsible scams and fly-by-night outfits. However, businesses must earn the right to display the BBB seal, and that comes only after going through the accreditation process. In this article we explain how accreditation works, the value it brings, and how to get BBB accreditation. The BBB does many things, but one important role is to serve as a central information point between businesses and the public.
Underneath it are about separately-incorporated local organizations in the US, Canada and Mexico. Among other activities:. Accredited businesses must also pay a fee and renew annually. Consumer Trust. Businesses get the right to associate their brand with the BBB brand, which is synonymous with trust. Consumers look for this Seal. Competitive Advantage.
Accreditation is exclusive and differentiates your business from competitors. Around , businesses are accredited, according to the BBB website. Reputation Management. Accredited businesses get extra points toward their BBB rating.
Ratings are separate from accreditation. But when a business puts itself through the accreditation process, the BBB is able to assess trustworthiness directly and may award a higher score. Online Visibility. Do so by visiting its official website www. The website will then generate a list of local businesses that are members of the bureau. Another free service offered by the Better Business Bureau allows consumers to file complaints about member companies.
They can do so by selecting the "File a Complaint" link after entering their city, state or zip code. The online form allows consumers to enter information about the company and the reasons for filing a complaint. Or, a BBB accreditation a waste of time? The question, though, is WHY did I bother? Is the BBB even relevant anymore? This is why I bothered with the BBB. So, here it is… I have since dropped my membership in the BBB.
I emphasize… this is MY opinion. This organization has no primary purpose anymore, in my opinion. Real, honest reviews from other real people. Not BBB logos. Free Membership Will Get You David Risley. David Risley is the founder of the Blog Marketing Academy. Over 23 years of working online, he's done almost everything. When it comes to online business, he's been there. And done that. He's also a lover of RV travel, sushi, and the occasional cigar. Read his full story.
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Smith September 2, Big Don April 4, G S September 9, Lisa Kaslyn April 3, Ashley February 23, Give me a break September 19, Ben February 13, Betancourts February 23, Guy Manningham January 24, Snyder January 7, Name November 3, Joe October 16, David July 31, Sharron Field June 5, Every little helps.
Chuck Rosseel June 5, What a racket. Ryan Bickett June 4, However, for some reason I just found myself thinking about the BBB in these circumstances I do still think the name goes a long way in the U. All the best! Tom - StandOutBlogger. Mikael Retire Rich June 3, Greg Ellison June 3,
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